Easyship Digital Campaigns

Campaigns are a vital part of building brand awareness. Easyship is a B2B business, targeting mostly SMBs.
How can we best target potential users? What country are they shipping from and to? What tone of voice speaks best? What visuals? How can we drive signups? How can we grab attention? How can we let potential users know that we are an easy solve to their shipping problems? These are some of the questions we ask ourselves as we create seasonal, partner, feature and brand awareness campaigns. This past year, I led the initiative of creating monthly brand awareness campaigns. This ranged from concept to execution. As a result of these collective campaigns, we achieved an impressive 6.4M impressions and 3.2K new sign-ups in just a few months. All of our campaigns are A/B tested to drive continual research on how to best target our audience in the future.