A bit about me

I’m Lilly, a Creative Director based in Brooklyn, NY.
I’ve worked mostly in-house, for the past decade. I love to invest in a brand — focusing on the people, the work, and the company mission.

Currently leading creative at Ethos, a $2B San Francisco–based startup on a mission to modernize life insurance. I led our full brand refresh—including a new visual identity, brand guidelines, and creative strategy across Paid Social, Lifecycle, Partnerships, and more.

My work spans Meta, TikTok, Display, Email, TV, Events, Web, and more—building everything from ads to website modules. I specialize in tailoring creative to specific audiences, ensuring each asset feels personal, relevant, and conversion-ready. From broad campaigns to highly targeted flows, I’ve shaped creative for our core product, as well as new product launches like Final Expense, IUL, and Wills & Trust—each designed to meet the unique needs of different customers.


I manage a small but mighty design team of designers, collaborate daily across departments, and thrive in juggling multiple channels, products, and timelines. I’m highly organized, performance-driven, and passionate about solving business problems through smart, scalable design.

In work and life, I value my relationships more than anything else. I believe in always bringing positive energy to the environments I’m in, working hard, and staying humble. I also strongly believe that everyone on the team has something valuable to bring to the table.

Thank you for taking the time to stop by and feel free to drop me a message below!